The method
Targeted.
Memorable.
Repeatable.
The audience-impact standard every speech, deck, video, panel, and event must meet.
The brand spoken idea
It’s no longer enough to be well-spoken.
We must be Brand Spoken.
What does it mean to be Brand Spoken? It means speaking in a voice that authentically reflects your personal brand and the organization you lead — in a way that is targeted to your audience, memorable outside the room, and repeatable to carry your message forward.
Brand Spoken is built around a single idea — the audience is your distribution mechanism. If they cannot carry the message, the message does not leave the room.
Every speech, every panel, every video, every stakeholder meeting is a transaction with an audience. And that audience is the only honest measure of whether the message found its home.
THE RIGHT FOCUS THROUGH THE RIGHT LENS
Most methods are built around the speaker. Our approach is audience-first.
Most communications methodologies focus on the speaker — how to structure, how to deliver, how to dress, where to look – all important, but that’s not where we start. Our approach is built around the audience first. What do they need to hear, how do they need to hear it, and how do they need to hear and see it so they can easily and eagerly share it outside of the room. We give your vision a voice, but also the legs to carry it far beyond the conference, the panel, the town hall, the sales kickoff. We don’t just train speakers, we build communications and elevate executives for impact.
MINING FOR THE MESSAGE
First, we listen.
Every engagement begins with deep listening for the language the leader already uses, the natural anecdotes, the metaphors, the heart. We work from what we hear, building the narrative and delivery style from there, weaving in the work, the objectives, and the message in the vernacular of their industry and organizational culture. Our job is to recognize what’s working and what’s real, then refine, elevate, sharpen, and build for impact.
The authenticity test
“Does that feel authentic to you?”
We check in carefully at every stage to ensure that the narrative feels authentic, believable, and repeatable. We won’t let a phrase stand if it doesn’t feel true, even when it sounds good. The leaders and teams we work with often say we didn’t hand them the lines, we uncovered what they were already trying to say.
Start the conversation
Becoming Brand Spoken starts with a conversation.
Tell us what you’re preparing for. The pitch. The board. The all-hands. The panel.
We work backward from your audience and forward in your Brand Spoken voice.